Lord Mayor Graham Quirk, Brisbane City Council; Hon. Ian Macfarlane MP, Minister for Industry and Science; Tony Rees, CitySmart Chairman
CitySmart, Brisbane City Council’s sustainability agency, is using SugarCRM to underpin its major business initiatives, from energy efficiency programs, business networking events and community sustainability initiatives.
Starting the conversation
Initially it was a case of ‘right place, right time’ when Evolution Marketing began working with CitySmart.
It started with a call for support from CitySmart to help with the launch of its Watt Savers energy efficiency program.
Crunch time had arrived in late 2014 with CitySmart set to launch Watt Savers, a program designed to help Brisbane SMEs understand, quantify and reduce their energy use.
CitySmart found itself without a SugarCRM partner and problems with the Watt Savers custom built CRM module which read participants’ energy consumption data.
As a SugarCRM certified partner and a Brisbane-based business, Evolution Marketing got the call to help CitySmart fix the problems and launch Watt Savers on time and on budget.
Understanding business objectives
As Brisbane's sustainability agency, CitySmart’s mission is to deliver sustainability projects that create outcomes for businesses, households, its corporate partners and the city of Brisbane.
CitySmart is currently delivering $25 million worth of projects, with another $290 million of projects currently in development, all designed to contribute to Brisbane’s economic growth and reduce the city’s environmental footprint.
Dan Hayes, Marketing Manager, CitySmart said the agency was really happy with the work ethic and outcomes of the Evolution team for Watt Savers.
Reduce Your Juice is an innovative behaviour change program designed by CitySmart to reach low-income earners and change their behaviour to consume less energy and save money.
The pilot program was to engage 1,000 participants aged 18-35 renting a home in the Brisbane, Logan, Moreton Bay or Redlands council areas to save energy.
Participants downloaded an app via the Google Play or Apple App store and then played three different mini-games over six weeks.
To support the mini-games, there was a program of activities and messages to help participants learn how to reduce their electricity bills.
It required CRM integration, Marketing Automation and Game Analytics - to be delivered over a six week period.
Continuing the conversation
Evolution Marketing took the work of CitySmart’s digital agency, who had developed the creative, web application and game apps, and completed the complex integration and end to end automation for Reduce Your Juice systems.
Dan said from CitySmart’s perspective, Evolution Marketing’s willingness to work collaboratively to problem solve really made them stand out.
Partnering for success
Following the success of the Watt Savers and Reduce Your Juice projects, CitySmart realised they could work further with Evolution to establish further best practices across their IT infrastructure.
What started as a simple client-supplier relationship has now evolved to a formal partnership between Evolution Marketing and CitySmart.
Darren Flood –Managing Director of Evolution Marketing & Chair of Brisbane City Council's Environment, Parks and Sustainability Committee Councillor Matthew Bourke