E-Marketing
Integrating marketing systems with your CRM database is a very effective way to improve the levels of communication with your existing clients and prospects. When it comes to Sage ACT! the most beneficial platform is a service called Swiftpage, also known as Sage E-Marketing. This service enables the broadcast of emails to your database without having to send them from your local computer. Like many e-marketing platforms Swiftpage is a web based solution. It's great benefit to business using Sage ACT! is that it communicates directly to the ACT! database. This means that when you select a group of people that you would like to send an email broadcast to, it is only a few clicks to select your template and then the broadcast is sent. This avoids all the extra steps of exporting data out of ACT! and then importing it into another 3rd party e-marketing service. In addition, Swiftpage will report on how effective your broadcast was by monitoring information such as which recipients opened the email, how many times it was opened and what links were clicked on.
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or get information on our Swiftpage Training course.
"It’s important for our sales staff to record what they do and say and for that information to be easily accessible by whoever needs it when the client calls or when we call them. The fact that it is everyone’s emails and everyone’s notes and everyone’s diaries all linked in together means we can see what has been happening. Our database is an extremely important system for supporting our clients and nurturing our prospects."
I didn't realise how clunky my old CRM system was! ACT! can do absolutely everything I could ask for in terms of not only client relationship management but also marketing and business success.
