Computer Telephony Integration (CTI)
Integrate Your Phone System with Your Customer and Contact Database
Most phone systems are capable of directly communicating with the company CRM system. Integrating these two important systems can provide businesses with a more efficient process for making calls. Considering the number of calls your staff may make in a year this small time saving can add up to a lot of time for more productive endeavours.
CTI will also ensure more of your companies ingoing and outgoing calls are logged in the CRM system. This means that when looking up a contact, a more accurate record of past interaction is present, giving you a better understanding of what has taken place with the client relationship previously.
Better customer service is also a benefit of CTI. When callers ring your business it is possible to have software reference the caller's phone number against your database and display the name of the person or company that's calling in.